The Strategy Adopted by Ikea free essay sample

Explain, in details, the strategy adopted by IKEA, and how it successfully did the positioning. ***At business level strategy Focus Strategies By implementing a cost leadership or differentiation strategy, IKEA choose to compete by exploiting their core competencies on an industry-wide basis and adopt a broad competitive scope. Alternatively, IKEA can choose to follow a focus strategy by seeking to use their core competencies to serve the needs of a particular customer group in an industry. In other words, IKEA focus on specific, smaller segments (or niches) of customers rather than across the entire market. Focused Business Level Strategies involve the same basic approaches as Broad Market Strategies. Focus strategies can be based either on cost leadership or differentiation. Focused Cost Leadership Strategy IKEA that compete by following cost leadership strategies to serve narrow market niches generally target the smallest buyers in an industry (those who purchase in such small quantities those industry-wide competitors cannot serve them at the same low cost). We will write a custom essay sample on The Strategy Adopted by Ikea or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Global furniture retailer IKEA provide customers with â€Å"affordable solutions for better living† through use of the focused cost leadership strategy.The company offers home furnishings that combine good design, function, and quality with low prices. IKEA does this by offering low-cost, modular furniture (assembled by customers), using self-service as an alternative to having sales associates follow and pressure customers to buy. IKEA displays its products in room-like settings so that customer can view different combinations of furniture, eliminating the need for assistance from sales associates or decorators to visualize the setting and reducing employee costs. Customers also pick up their own purchases to reduce the company’s costs. Finally, stores address the needs of shoppers (e. . , extended hours and in-store childcare) while they shop. Focused Differentiation Strategy IKEA following focused differentiation strategies produce customized products for small market segments. They can be successful when either the quantities involved are too small for industry-wide competitors to handle economically, or when the extent of customization (or differentiation) requested is beyond the capabilities of the industry-wide differentiator. For example, Manufacturers such as Ferrari, Aston Martin, and Lamborghini compete in the tiny super car category with prices starting at $150,000 and running as high as $600,000. These cars are more than just transportation. Just as was noted for industry-wide differentiators and low-cost producers, IKEA choosing to focus must be particularly adept at completing primary and secondary value chain activities in a superior way. Issues related to the five competitive forces are similar to those discussed for the differentiation and cost leadership strategies, except that the competitive scope of the focus is on a narrow segment rather than the industry. ***At corporate level strategyThe IKEA international strategy uses a franchise corporate level strategy spreading risks and sharing resources. And as IKEA has moved into an ever expansionist mode, pursuing both multi-point competition and vertical integration to achieve market power, it found markets ready and willing to adopt the IKEA mindset of low cost, European designed furniture – â€Å"supplying Scandinavian design at Asian prices†. Britain, for example, was wallowing with a complacent Habitat (nicknamed â€Å"Shabitat†) which IKEA came to own. This was another key to the IKEA success story – timing. An industry-wide competitor may recognize the attractiveness of the segment served by the focuser and mobilize its superior resources to better serve the segments needs. Preferences and needs of the narrow segment may become more similar to the broader market, reducing or eliminating the advantages of focusing. There are a focusing IKEA may be â€Å"out focused† by its competitors. A large competitor may set its sights on an IKEA’s niche market. Customer preferences in niche market may change to more closely resemble those of the broader market.It often involves compromises becoming neither the lowest cost nor the most differentiated IKEA. It becomes to â€Å"stuck in the middle†. The strong commitment are lacked and expertise that accompanies IKEAs following either a cost leadership or a differentiated strategy. 4 Based on your answer to the above, how can managers guard against such risks? A mixed strategy is not advisable because cost leadership and differentiation may call for inconsistent policies and conflicting demands on operations, budget allocations, choice of suppliers and distributors, etc.Pursuing them simultaneously may reduce the effectiveness of the policies resulting in weak or no advantages. It may also make it more difficult to create a clear image in the minds of customers. Priorities may also be unclear in the minds of staff. On the other hand, IKEAs in reality rarely competes purely on cost or differentiation. This shows that combining the two is possible. As long as the strategy does not require mutually conflicting practices, it is fine to mix the two. IKEA makes very few products internally and relies almost totally on its network of hundreds of suppliers.These collaborative long-term partnerships with suppliers are rooted deeply in IKEA’s corporate history, and the character of these ties has become part of the culture. It is through the suppliers that IKEA has been able to make innovative designs featuring environmentally responsible materials and an efficient use of resources and translate them into bottom-line results. The key suppliers, in turn, use links with IKEA as vehicles to stay innovative, because innovation is the only choice if the supplier wants to retain this powerful buyer; IKEA is powerful enough to be coercive, and â€Å"the giant† is not to be dismissed easily.Another aspect to consider in this case is a process that starts with regulation, which has prompted IKEA to work with key suppliers to meet the new requirements (pushing them to do so at equivalent or minimally increased costs). They develop a higher-quality product, which motivates IKEA’s competitors to match the design and materials innovations as well as the economic efficiencies. Meanwhile, the suppliers improved skills and capacities make it more competitive, enabling it to expand its business with old and new buyers.Consequently, the industry is stimulated to match and exceed the IKEA example, the natural environment wins because waste or pollution is reduced or eliminated, and the customer benefits by being able to purchase a better-quality product. Students should emerge from the discussion with a sense of how IKEA illustrates the ripple effects through markets, industries, and societies of innovation around environmental concerns (and IKEA is not an isolated example, merely an illuminating one).IKEA save to create by successfully transferring capabilities and competencies from one SBU to another SBU. The value is created from economies of scope through: Operational relatedness in sharing activities say purchase and sales ; corporate relatedness in transferring skills or corporate core competencies among units. The difference between sharing activities a nd transferring competencies is based on how the resources are jointly used to create economies of scope.

How to Write an Informal Essay

How to Write an Informal Essay How to Write an Informal Essay Purpose of an Informal Essay The purpose of an informal essay is mainly for entertainment and enjoyment. An information essay is written in a relaxed style, but still has a definite structure to it. When writing an information essay, you are free to express your opinion more openly than with a formal essay. Informal essays are used to write about personal experiences, controversies, news issues, etc. Unlike a formal essay, an informal essay has a conversational or amusing tone, to appeal to the reader’s sense of fascination. Informal essays are not necessarily politically correct because they are of a laid back nature. Segments of an Informal Essay Even though an essay is informal, it still needs to be written with an organized structure to it with the following segments: The Purpose The Title The Body The Conclusion Purpose Even though this type of essay is informal, you still need a valid thesis statement that gives the reader an idea of the purpose of the essay. This would be the main idea of your topic. Title Just like with a formal essay, your title is an important element of your essay. The title often lets a person know whether or not your essay is worth their time. Many people will read an essay just because of its title. The title should persuade the reader and let them know the main idea of the essay. Body With an informal essay, you can use a few effective techniques for the body. For example, you can use the ‘compression’ technique. This stresses the important points of the essay to the reader. Another technique is ‘time inversion’. With this, you begin the essay by detailing the middle part of the story first and then go from there. Yet, another informal essay writing technique is called ‘withholding’, where you provoke questions from the readers but you do not give them the information. ‘Foreshadowing’ is another informal technique that uses a thriller connotation and remains unpredictable to the reader. No matter what technique you use, the body of your essay gives the reader a full view of your essay topic. The body of the essay describes the main content of your story. The body should also contain all of the key points about the topic, and it is good for the essay to contain a paragraph on each key point. Conclusion As with any essay, the conclusion sums up all of the key points, the purpose, and the topic. In addition, all of this should tie back into your introduction and summarize the purpose of the essay. Also, with an informal essay, be sure that it still has structure even though it is written for pleasure purposes. At you will get quality informal essay help from certified academic writers. All custom informal essays are of the finest quality and written from scratch. Fill in the order form now!

Indians and Alcohol in Early America Essay Example | Topics and Well Written Essays - 1250 words

Indians and Alcohol in Early America - Essay Example Professor Mancall fascination with other subjects -- Geography, for example, or other things Dutch -- served his writings as well, and also made for interesting subjects in his essays and short script pieces. A very important author, who deserves to be more widely translated,. Peter C. Mancall has a unique talent among contemporary History authors. Emphatically Europeans -- and the grand old man of contemporary Indian History --, his books easily transcends national borders. There is not anything regional about his writing. If anything symbolizes his writings, it is certain darkness and a certain message. The gloom is not oppressive in his writings particularly in his book "Deadly Medicine, Indians and Alcohol in Early America". Professor Mancall is not out to weigh his reader down. He is, however, a realist, and insists that certain things need be said. Teachers and students and workers are satisfied with his teachings and we as readers do not see many of his critics -- Peter C. Mancall will have none of that. He presents the fact, cruel as it seldom is. He feels no immense push for to round off his stories with ends in a meaningful ways.The message is also persistent: He shares a sense of how to employ it with ecstasy, drowning into deep history. Years of writing and teachings have giv... He is among the few male authors able to create particularly strong History environment. A gifted illustrator, he skills his books. The words alone suffice, but Peter C. Mancall illustrations and sense of presentation manage to improve even on these. There is no question: Peter C. Mancall is one of the major authors writing in History today. Review On "Deadly Medicine, Indians And Alcohol In Early America" This book "Deadly Medicine, Indians and Alcohol in Early America" consists of seven chapters excluding the prologue and epilogue. The book consists of 296 pages in all. The book basically describes alcohol since the American ancient times and its impact upon the early Indians who settled in early America. Alcohol violence has destroyed and ruined American Indians from the time of seventeenth century, when European colonist began doing business of furs and alcohol. In the first book to investigate the genesis of this current social crisis, Peter C. Mancall discovers the liquor's business overwhelming contact on the Indian societies of imposing America. The Professor Mancall pursues the track of liquor from the West Indian manufacturers to the regal vendors and on to the Indian customers in the eastern woods. To learn why Indians contributed in the alcohol business and why they practiced such a commanding longing for alcohol, he concentrate on present health views on alcoholism and re-inspects the colonial period as a time when Indians were outlining novel approaches for endurance on earth that had been fundamentally distorted. Lastly, Professor Mancall evaluates Indian consumption in New France and New Spain with that in the British settlements. Everlastingly devastating the label of t he

Strategic Marketing Assignment Essay Example | Topics and Well Written Essays - 1000 words

Strategic Marketing Assignment - Essay Example It has same responsibilities as in any large corporations that could be found. 3.2.2 Senior management is comprised of talented and experienced people in the industry, and was given specific responsibilities in the company’s operation. Giving responsibilities is an act of recognition of talents which according to Deutsch, Barry n.d. is one way of keeping best employees. An example is Neil Montefiere, the current CEO and Executive Director of StarHub who brought with him his 36 years of telecom experience. Neil was chosen as Asia’s Best Executive and one of the 100 most powerful people in the industry in 2010. (See Annex 1 ) Corporate culture is defined as an organization’s shared values, symbols, behaviors and assumptions or simply put, ‘it is the way things are done†. (Jason, Martin. M. 2006) StarHub has a vision â€Å"to be Singapore’s first choice for information, communication, and entertainment services† and a mission â€Å"To provide every person, home and business in Singapore with world-class multimedia services and content. (Starhub 2012) StarHub considers people as their as their most important assets in the communication industry. Management fosters a work culture that values teamwork, customer responsiveness and reliability. Its core values are Excellence, Integrity and Teamwork. In setting up, Pophal, Linda.( 2009)said goals for business should be realistic, measurable and achievable. For this purpose, goal is to increase customer base by 10% in 2013. But how could this be done? These could be done by wrapping up the 4Ps of business – the product, price, place and promotion. Although Starhub Mobile is the last entrant to the Singapore’s mobile market, operating nation-wide, it is now the nation’s second largest mobile service provider. It is recognized by customers due to its innovative and pioneering services and pricing plans offered to users. For

Defining the Nature of Happiness Essay Example | Topics and Well Written Essays - 750 words

Defining the Nature of Happiness - Essay Example The happier you are, the better your life is going for you. Yet the nature of happiness remains controversial. Some claim that happiness is fundamentally a matter of sensory pleasure and pain - if you are experiencing a favorable balance of pleasurable sensations over painful ones, you are happy. Others say that to be happy is to be getting your desires satisfied, whatever these desires may be. Still others say that to be happy is to be satisfied with your life as a whole."1 There are many ways which a person can do to himself to feel happy. Everybody is in the pursuit of happiness and in my view there is no way that person feel ultimate happiness. Some aspect of art and some of science are necessary for sense happiness for short time period. Nothing is forever neither happiness; it doesn't mean that the person feel guilty or sad because of that thing which made him happy. Everybody after sometime will have new aim to fulfill which they think will make them happy. Satisfaction leads to happiness, so in whatever condition we are we should do ignore our bigger aims and concentrate on little things which will make us happy on daily basis. We should count all our blessings and write it in a journal which will give you satisfaction. You should practice some acts of kindness like give charity or help someone genuinely. Relish joys of life, remember all the good moments of your life which will make you smile in less happy moments. If there is a mentor who has helped you in any way which had made things better in your life, thank him. Forgive a person who has hurt you by writing an email or giving him a phone call and it will help you a lot to move on. Personal relationship should be developed like visit family or spend time with friends; you will not feel lonely and sad. There is nobody who hasn't seen hardships of life, so religion will be your savior and believe in 'this shall too pass'. You have to take a lot of care of your body because healthy life is necessary to be happy, irregular timings of sleeps and meals will lead to sickness and you will be worried. Take plenty of sleep, practice smiling and exercise to feel better3. One of the greatest delusions related to happiness is that one need money to be happy. But if you study people around then you will feel there is not much truth in it, as rich people do not automatically become happy if they get money and poor people do not automatically unhappy if they don't get money4. Another big misconception about happiness is that one needs someone else to be happy. Happiness comes from within oneself and a person can himself control their happiness. The third big misconception about being happy is that one needs to be lucky to be happy. Happiness doesn't depend on luck. Happiness is to open oneself to happiness and to look for places where one can find happiness. So one should have a positive approach towards life; one should not wait for happiness to come to them but you have to open your life to be happy. There are many realistic benefits which can cultivate higher levels of personal importance, satisfaction and happiness, besides just "feeling

Social Effects Of The Cruise Industry Tourism Essay

Social Effects Of The Cruise Industry Tourism Essay The social impact of the cruise industry on the cruises particular destination has a few positive effects. When cruise tourists arrive at ports of destination, interactions between local residents and cruise tourists can benefit both parties. The cruise tourists have the opportunity to gain knowledge regarding the lifestyle and culture of the local people, and vice-versa; residents can learn about the lifestyles of their guests from various places around the world. However, a high interaction level between residents and cruise tourists can have drawbacks. Tourists can limit the personal space of residents, due to the high population of cruise tourists. Eventually, high levels of interaction between cruise tourists and local inhabitants could change the local inhabitants unique lifestyles. This brings to light the point of social damage, as social and cultural damage is one of the main arguments against tourism. In the context of tourism, cruise tourists are typically wealthier than l ocals of popular cruise destinations. This evidently creates social problems; for example, hierarchies are created that can cause tension between cruise tourists and locals. Furthermore, new and unusual ideas brought in by cruise tourists can make locals envious and want to copy the tourists who can seem more wealthy and stylish. Social damage caused by the cruise industry can also be supported by the idea of competition of space. This is triggered when large amounts of cruise tourists, usually two or three cruise ships, arrive at small ports. When large amounts of cruise ships arrive, the number of cruise tourists ratio to locals is large. According to Espinal, 2005, Bahamas has 11 cruise guests to 1 local; Aruba has 8 cruise guests to 1 local; Antigua and Barbuda, 7 to 1; and Dominica, 5 to 1 (When was this? Was this the case for the entire year of 2005? Was it an average?). However, this ratio is only true to small parts. Large cities such as Miami, Barcelona, and European countries differ. In fact, highly populated cities have the opposite effect, because cruise tourist numbers are rather small compared to on-land tourists or residents. The competition of space enhances through the fight for cruise ships by neighbouring ports to attract cruise ships for economic benefits. The fight continues between the c ruise ship industry and the cargo shipping industry to gain port space. Another dilemma of space continues between on land tourists and cruise tourists. When cruise tourists arrive at destinations, on land tourists are forced to wait in line for attractions such as monuments and museums, and wonder why it is overcrowded at the beach. Finally, the idea of competition of space limits the transportation benefits. What hurts transportation the most is when large amounts of cruise tourists arrive at destinations which causes volatility in the demand for transportation (e.g. taxis). Environmental Impact of the Cruise Industry The cruise industry is the fastest growing industry in the travel industry. With enormous growth in the number of passengers, the number of cruise ships at sea, and the increased variety of destinations, followed by bigger and more luxurious cruise ships to keep up with the increase of demand; the substantial growth in the industry follows with increasing impact on the environment. Like many hospitality and travel industries, the negative impacts on the environment outweigh the positive impacts. Even though the cruise industry is relatively small compared to the airline industry, cruise ships and their passengers generate more volume of waste and pollutant emissions while travelling and docked in port. According to the United States Environmental Protection Agency, a one week voyage generates more than 50 tonnes of garbage. During that same week 3.785 million litres of waste water is produced. That is water that is harmful to the ocean life and cannot be dumped back into the ocean wi thout it being treated. Furthermore, 794,850 litres of sewage, 95,000 litres of oil contaminated water, and 568 litres of hazardous waste is produced. These numbers are multiplied by more than 200 cruise ships sailing the world 365 days a year. In comparison to other travel industries, a cruise ship such as Queen Mary 2 emits 0.43 kg of Carbon dioxide per passenger mile, compared to 0.257 kg for a long-haul flight (Climate Care). In comparison to on-land tourists, cruise ship passengers generate 3.5 kg of garbage while 0.8 kg of garbage is generated by on-land tourists. (http://www.uneptie.org/pc/tourism/sust-tourism/env-3main.htm). In addition to pollution, coral reefs are taking significant damages. According to Ocean Planet, there are 109 countries with coral reefs. In 90 of them, reefs are being damaged by cruise ship anchors and sewage. It is said 70% of cruise destinations are in these biodiversity hot spots. However, it is not the amount of pollution and damages generated by cruise ships that most are concerning, but rather, the way cruise ships dispose their waste. Cruise ship waste disposal is highly unregulated, where waste can be dumped a few short miles off shore, which is later brought back to shore due to ocean currents. In the past, discharge from cruise ships exceeds the water quality standards set by National Authorities in relations to bacteria level, metals, and hydrocarbons and plastic. In most cases, there was no monitoring, no enforcements and no deprivation from local authorities if cruise ships violated the pollution standards. While the cruise industry continues to promote itself as environmentally friendly, the truth is, there are many instances of cruise ships breaking the law. A single cruise company can accumulate hundreds of pollution violations, which have resulted in payments of millions of dollars in environmental fines. However, in some cases, environmental inc idents have been accidental, due to simple human and mechanical error, such as fuel discharge from cruise ship loading fuel at ports. Since the increased harmful effects on the environment have come to light, the cruise industry has done its part by improving their efforts in processing waste onboard. As technology increases, their ability to become more eco-friendly becomes a priority. Holland American Line has invested $1.5 million into a program called Seawater Scrubber Pilot. This program looks for opportunities to reduce engine emission on its ships. The Sea Water Scrubber system uses the natural chemistry of seawater to remove all sulphur oxide. The seawater is then treated to remove harmful components before dumping it overboard (world cruise industry review). Even though recycling and using green materials is only a small step, it makes a big difference. Take Crystal Cruises for example. They are introducing 100% recyclable coat hangers, which prevents 9 billion wire and plastic hangers from being sent to landfills each year. They are also using washable and reusable garment bags instead of plastic laundry bags (world cruise industry review). On the major scale, most cruise ship companies are taking steps to map out global routes where waste discharge will cause the least damage to delicate ecosystems. Another major effort that some cruise ship companies are implementing is scheduling their arrival and departure time so cruise ships use less fuel while docking. Princess Cruises has invested $4.5 million to implement a cold-ironing program in Alaska. This is when ships plug into a ports electricity supply while docked in order to get hydroelectric power on board. This is the same concept as a hybrid car. The cost of equipping each ship is $500,000 where the benefits outweigh the costs. In California, 70% of cancer risk is due to the toxic air contaminants created by diesel. The biggest contribution to these toxins is cargo-handling equipment and the ships use of diesel engines while at port. With the use of the cold-ironing program, ships will not create this harmful pollutant that cau ses many environmental problems. Companies are taking the next step to keep their ships as cool as possible to eliminate excessive stress on air conditioners in addition to maintaining speeds at fuel efficient speeds. Crystal cruises has begun auditing its ships lighting and energy consumption. They are saving more than 960,000 kW/h per year, which is equivalent to nearly 200 tonnes of fuel a year. Economic Impacts of the Cruise Industry Cruise tourism is the fastest growing tourism industry in the last twenty years. Since 1990, the cruise industry has an average annual passenger growth rate of 7.4 percent per year, and in 1980, more than 163 million passengers have taken cruises longer than 2 days. Of the 163 million passengers, 56 percent of the passengers were generated within the last 10 years (CLIA, 2008). The industry has high potential in providing economic benefits to port states. Conversely, accommodating large cruise ships into ports need a lot of initial investments to build infrastructure and to maintain those infrastructures. With cruise ships growing in size more investments is needed to withstand larger ships. With scenarios of high infrastructure cost, rapid growth in tourism may result in stagflation or even a decline in GDP (Chase, 2001). For small cities, significant foreign investment is needed for these infrastructures, and it is questionable for many whether construction of the ports is cost-efficient. The majority of the state ports generate economic benefits from cruise ship tourism by generating revenue through passenger spending, person head taxes, dockage fees, and port entry. Passenger spending is the greatest benefit in supporting cruise tourism due to great deal of new money coming into the economy and creation of new jobs. According to an annual study by the International Council of Cruise Lines (ICCL), United States is the primary beneficiary of the Global economic impact of more than 75 percent of the cruise expenditures made with United States based business. U.S. ports account for 75 percent of 10.85 million passengers embankments worldwide. Since, United States is the majority of the Cruise Line industry, we will analyse the economic impact on the United States. Economic Impact of the Cruise Industry on the United States The impact of the cruise industry on the United States has both negative and positive results. Reasons for the negative result are due to the increase presence in the European market, and the increase in the Caribbean ports used for cruise embarkment. As a result, United States experienced a decline in its share of the global cruise industry and experiences a decline in the number of passengers embarking for the U.S. ports (CLIA, 2008). Table 1-1 shows that in 2008 United States, passenger embarkment totalled 8.96 million, a 2.4 percent decline from the previous year, with the majority of the global passenger of 69 percent. Table 1-1 In 2008, decline in its market power is due to hurricanes disrupting destinations to the Caribbean. Hurricanes such as Ike severely damaged retail facilities at ports in Turks and Caicos for nearly a month. In addition, Hurricane Ike consequently shut down cruise terminal ports in Galveston, Texas, for nearly two months due to landfall. The biggest factor in decline of the United States embarkment was the transfer of Pride of Hawaii and the Pride of Aloha by Norwegian Cruise Lines. This resulted in a decline of more than 200,000 passengers, which accounts for 75 percent of net decline of passenger embarking from the U.S. ports (CLIA, 2008). The growth of the industry spending including passenger and crew has slowed to 2 percent to $19.07 billion in 2008. This was the weakest growth in domestic spending since BEA began compiling these statistics (CLIA, 2008). The expenditures by the cruise lines including wages and taxes totalled to $15.67 billion which accounted for 82 percent of spe nding. This was the weakest growth in the cruise line expenditure since 2001.

George Orwells Nineteen Eighty-Four 1984 :: essays research papers

Nineteen Eighty Four Short Essay   Ã‚  Ã‚  Ã‚  Ã‚  In Canada, we have the freedom to do almost anything. In the novel Nineteen Eighty Four, there is no freedom. Although there are no laws in Oceania, there are consequences to doing thoughtcrime. The consequences are used not for punishment but for the limitation of people who may perform a crime in the future. There are many differences in our society today and the society that of Nineteen Eighty Four. In our society today, we encourage thinking. Even in schools, children are taught to express themselves in any way possible. Story writing, acting, or even art, there are a variety of ways to achieve that while in Oceania, children are taught to spy on their parents to see if they are having thoughtcrimes. Thoughtcrime is a word in Newspeak that controls any individual thought. One cannot think on his or her own. He or she can only think what the government tells or allows him or her to think. If they are ever caught with thoughtcrime, he or she would be vapourized. Freedom of speech is limited due to the fact that thought can lead to the destruction of the government. Speech is also restricted due the Newspeak. Newspeak limits the words one can use to eliminate thoughtcrime. Without words, one cannot fully express themselves.   Ã‚  Ã‚  Ã‚  Ã‚  The people of Oceania do not have the freedom of expression like we do. Without thought, there is no expressions of any kind, which makes him or her a goodthinker. A goodthinker is one that knows naturally, without thought, how to behave or act according to the government. In society today, there is freedom of expression everywhere. In magazines, on televisions, on people themselves and even communication. People express themselves through their clothing, while in the book, everyone wears the same thing. There is no freedom of expression whatsoever. In both magazines and television, people express their opinion all the time with no fear of being vapourized or the fear of the consequences the community of Oceania has to face. Today, people will protest against the government for what they believe in. For example, teachers protested Bill 160 in the streets against the government. There would never be public protests against the government in Oceania.   Ã‚  Ã‚  Ã‚  Ã‚  History is important for one to know of what has happened in the past and learn from it. We are able to learn history through books, videos and even from people.